Industry Members Weigh in on OND Prep

Planning for the impending holiday season, or OND, is critical for retailers with little to no margin for errors. "Timing is everything" for this amped up season, says Dave Whalen, sales manager Vanguard division with Breakthru Beverage Group Illinois. These days, many of the large retailers have their OND plans set by about the middle of the summer, adds Brian Rosen, industry consultant.

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