Industry Finds New Growth with Pouches

Wine and spirits are experiencing a packaging revolution in response to consumer demand for on-the-go alternatives to glass containers. Premixed cocktail pouches are on the leading edge of that innovation, commanding the bulk (68%) of dollar sales coming from the entire premixed cocktail category (up +32.4%) in food stores, according to year-to-date April 15 data from SymphonyIRI.

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