Ilegal CCO Sees “Nothing But Upside Potential” for Mezcal Category
Dear Client: Yesterday, Ilegal Mezcal's newly-appointed chief commercial officer Nick Anderson shared the company's plans to double their business again in 2022 to 200,000 cases [see WSD 03-15-2022]. Today we'll dig into Ilegal's approach to innovation, where the category is headed and how the brand leverages not having a celebrity figurehead. ON INNOVATION AND PARTNERSHIPS. The … Continue reading "Ilegal CCO Sees “Nothing But Upside Potential” for Mezcal Category"