The gross domestic product pie is getting bigger--at a growth rate of about 2% a year--and to be a part of that, it's necessary for a business to grow, said Bank of the West managing director Perry DeLuca at the recent Unified Wine & Grape Symposium. While there are some rare cases where growth may not be the right choice for a winery, basic economics tells you "as markets grow, if you stand still you are shrinking," he added.