How Purple Wine Got This Far

In the early 2000s Derek Benham saw a need for quality Pinot Noir in the $10 to $12 price range. At that time there were low-end and high-end offerings, but nothing in the middle. He asked himself: "What can I make that will be a very efficient proposition all the way through the supply chain?" So Derek did what he does best, and created a brand to fill a hole in the market.

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