As much as two-thirds of the spirits category's growth is driven by innovation, so we don't have to tell you that if you're not ahead of the curve you can easily fall behind. With new innovations like Malibu Red, Absolut Tune and Deadbolt, the company's first still wine, Pernod Ricard has excelled in innovations. In fact, Pernod was ranked No. 15 on Forbes' list of World's Most Innovative Companies in 2012 - the highest of any drinks company.