How Canned Wine Injected Energy and Growth into Union Wine Co.

Oregon-based Union Wine Company typically gets recognized for kicking off the canned wine trend a few years ago with its ubiquitous Underwood brand. Union founder Ryan Harms did set out to do something different within the wine industry, but he recently told WSD he never intended for Underwood cans to explode the way they have. Below is our conversation with Ryan, as you dear reader, are a fly on the wall.

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