Dear Client: Anheuser-Busch's Beyond Beer business unit, which includes brands like Babe wine, Cutwater Spirits, Social Club Seltzer, Hi-Ball energy and others, has created a new team within the division called Launchpad, led by Chelsea Phillips. Chelsea gave us the lowdown this week on Launchpad, the evolution of Babe wine and more. BABE INSPIRES LAUNCHPAD TEAM: "SUCCESS DOESN'T … Continue reading "How Babe Wine Inspired Anheuser-Busch’s New Beyond Beer Launchpad Team"