Hood River Regroups After Pendleton Sale

Last year, Oregon's Hood River Distillers sold off its flagship brand Pendleton whisky to Cuervo for a tidy sum of $205 million [see WSD 12-14-2017]. Having divested the portfolio's leading brand, 2018 will be a transition year for the company as they reorganize the portfolio and corresponding sales divisions, while making some changes in route to market.

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