Holidays Off to a Good Start for Domestic Wine
So far so good in the early part of the holiday season. In the four weeks to October 31, wine dollar sales gained 4.7% and volumes grew 4.1%, according to IRI scans in food and drug stores. Compare that to the four weeks to November 1, 2009, where dollar sales grew 3.7% and volumes gained only 2%. Clearly we are doing better as a whole now than we were a year ago.
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