HIP-HOP BOYCOTT DOES LITTLE TO EFFECT CRISTAL SALES
Despite all the hype surrounding rapper and Def Jam Records President Jay-Zâ€™s much-publicized boycott of Cristal, industry experts are saying it wonâ€™t do much good. Advertising Age ran a story today suggesting that the spat between Jay-Z and Cristalâ€™s Frederic Rouzaud are unlikely to affect Cristal sales. Losing its high-profile hip-hop association may cause little … Continue reading "HIP-HOP BOYCOTT DOES LITTLE TO EFFECT CRISTAL SALES"
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