Has Flavored Whiskey Hit the High-Water Mark?

It's widely believed that the demand for flavored vodka is petering out because consumers are switching over to flavored whiskey. While flavored vodka sales grew just 1.2% in all Nielsen-measured channels in 2014, flavored whiskey sales jumped nearly 50%. But has flavored whiskey peaked already? That's what a new report from Bernstein analyst Trevor Stirling claims.

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