Growing Senior Demographic “Worth Targeting”

Dear Client:A new study from Datamonitor shows that an increasingly large “senior” population is “worth targeting” because they are willing to spend their money on products they perceive as value-added. According to the study, the greatest proportional growth in senior (50+) population is expected to occur in the United States. The over-50s accounted for over … Continue reading "Growing Senior Demographic “Worth Targeting”"

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