Dear Client:  Last month Campari acquired an initial 15% interest in Howler Head Kentucky Straight Bourbon Whiskey with Natural Banana Flavor for $15 million, with the option to fully acquire the brand in the next few years [see WSD 08-24-2022]. That deal led us to wonder what the flavored whiskey market in the US looks … Continue reading "Grokking the Flavored Whiskey Market"