Does this mark a new stage for Grey Goose? Grey Goose has selected Boston-based Mullen, which is owned by the Interpublic Group of Companies, to handle its global creative account, effective April 1. The move comes under a new head of vodka marketing at Bacardi, Lyle Tick, who comes from the agency side of the business, according to AdAge. Lyle spent time at McGarryBowen, and most recently was at Mullen's sister agency Gotham for three years where he was eventually named co-president.