Grand Marnier Makes Moves to Re-establish Relevance in Crowded Category

Grand Marnier was making cocktails sophisticated long before the spirit renaissance made complex cocktails commonplace. "You want a top-shelf margarita? OK, let me get the Grand Marnier." Then the cocktail renaissance brought up a new ilk of cocktail ingredients and bartenders, and Grand Marnier sales took a hit. "We have, a little bit, suffered after 2008 in the on-premise," Alexandra Marnier Lapostolle, president of Grand Marnier's parent company Marnier-Lapostolle, tells WSD.

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