Goliath is Vulnerable and David is Winning

In recent years, spirits have outperformed both beer and wine categories with the compound annual growth rate (cagr) of consumption up 1.6% from 1992-2012. However, you may recall from some of our previous reports that the top spirits brands have begun losing momentum as the tail-end of the category picks up the pace. "Goliath is vulnerable and David is winning - not necessarily alone but as a group," Park Street founder Harry Kohlmann told listeners at the recent American Craft Spirits Association conference.

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