Ghost Tequila CEO on Cornering the Spicy Tequila Market
Dear Client: Pre-pandemic, Ghost Tequila, a spicy 100% Weber Blue Agave tequila, was doing about 70% of its business on-premise. The company quickly shifted its focus to the off-premise, and managed to grow almost 80% in 2020. "We immediately refocused our teams [to the off-premise] and, fortunately, we didn't have a down month last year," … Continue reading "Ghost Tequila CEO on Cornering the Spicy Tequila Market"
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