Getting Noticed on Pinterest

As digital media continues its march from a text-based medium to a visual one, virtual pinboard Pinterest has eclipsed more than 200 million monthly users worldwide. It has a variety of categories consumers can peruse like fashion, beauty, and home decor, but food/beverage has become the most popular category on the platform with 95% of users regularly discovering new food/bev ideas on the site, according to a recent Gfk study.

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