The head of consumer protection at the Federal Trade Commission, at a private meeting with representatives of beverage alcohol suppliers at the FTC building in Washington, DC in October, asked the industry to move from a 70% threshold to a 75% threshold for legal drinking age advertising standards, WSD has learned. You'll no doubt recall that currently the self-imposed industry standard is that alcohol advertisements can only be placed in media where 70% of the audience is over the legal drinking age.