Flavored Whiskey Could be “Major Drag” in 2016
The second largest sub-category of whiskey, Bourbon/Tennessee whiskey, has enjoyed healthy growth in recent years driven by high-end offerings and flavored products. However, a recent Bernstein note claims the end of 2015 showed a "marked deceleration" in flavored whiskey, which could prove to be a "major drag" for both Bourbon and Canadian whisky growth in 2016.
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