Finding National Success Tapping into Local Trends On-Premise

Today's consumers are typically more informed and place more value on experiences. "They're making beverage decisions not only based upon taste but also trends, fads, wanting to try what's new, but also tying that into their lifestyle," according to Alec Bruggenthies, gm national wine program for Smith & Wollensky. As a result, building a brand on-premise ain't what it used to be.

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