Duckhorn Wine Company tends to keep a relatively low profile, but its newest offering, Decoy, is garnering a lot of attention in the trade. Actually, the original Decoy Napa Valley Red, a Bordeaux blend, was established 20 years ago in the late 1980s. "Whatever we didn't use for the Duckhorn brand - for example, if we had an extract of one variety on one vineyard that we didn't need for our Duckhorn programs, it went into Decoy red wine," Carol Reber, chief marketing & business development officer at Duckhorn Wine Company told WSD.