Drizly: A Look at Gen Z Bev Alc Purchasing Behavior
Dear Client: Move over millennials, the focus is on gen Z's drinking habits now. In a webinar yesterday, Drizly svp of ad monetization and partnerships Amit Patel along with Campari America e-commerce director Emily Bibeault presented insights on gen Z's purchasing habits. GENERATIONAL TRENDS. Gen Z (those born between 1997 and 2012) makes up about 20% of … Continue reading "Drizly: A Look at Gen Z Bev Alc Purchasing Behavior"
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