Diageo Targets Whiskey Aficionados with New Releases
Diageo is playing to win in the whiskey category. You may recall, the company announced late last year that they would be launching two new super premium whiskey brands this year: Orphan Barrel and Blade & Bow (see WSD 11-20-2013 ). WSD has learned that Orphan Barrel is actually a producer called Orphan Barrel Whiskey Distilling Company that is dedicated to locating lost and forgotten barrels of whiskey from around the world.
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