Diageo and Pernod Outline 2010 Attack

In order to raise prices, Diageo is pumping more dollars into its marketing budget. That includes ‽stepping up activity pretty significantly” in the US and focusing more on middle-aged women and iPhone users, according to Diageo†s US president Larry Schwartz in an interview with Bloomberg. Larry said that ‽there†s a new consumer out there, and we†re spending more to convince them to pay another one or two dollars a bottle. The level of promotions has bottomed out. I want to take price.”

You are unauthorized to view this page.