Diageo Aiming for Innovative New Products

Dear Client:Diageo’s North American head Ivan Menezes said he expects the U.S. spirits industry to increase sales volumes during the economic downturn despite a slowdown in growth at the end of 2008.Last year the spirits industry grew between 1-1.5% and 2%, compared to growth in recent years of 2-3%. Retailers and wholesaler destocking during the … Continue reading "Diageo Aiming for Innovative New Products"

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