Deutsch Family Wine & Spirits has a long history of building brands in partnership with suppliers. They can claim partial responsibility for building up brands such as Yellow Tail, Georges Duboeuf and even Francis Ford Coppola. "Partnering is really what we do best," Deutsch president Tom Steffanci told listeners at the Wine & Spirits Daily Summit last week. However, in recent years Deutsch has put more stock in acquiring brands rather than building from the ground up. That way consumers have already vetted out the winners.