Dessert Flavored Vodkas Taking the Category by Storm

Two big trends that have emerged in spirits this year are quite contradictory. On one hand, you have consumers snatching up low-calorie, pre-mixed cocktails (Skinnygirl) and low-calorie spirits offerings (Voli Light). On the other hand, more and more companies are launching cupcake, whipped cream, brownie, cake and other dessert flavored vodkas.

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