DeLeon Gunning to Dethrone Patron

In January, Diageo and Sean "Diddy" Combs announced they had purchased tequila brand DeLeon together. You'll recall, it made headlines because Diageo had just taken a hit having recently split with Jose Cuervo [see WSD 01-08-2014 ]. After the acquisition, DeLeon went dark and stayed out of the limelight most of the year. Some members of the industry got restless - one distributor told us DeLeon's performance was "disappointing."

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