Cuervo Enters Hard Seltzer Category

Dear Client:  No doubt the hard seltzer category is increasingly attractive, growing triple digits and reaching a 7.9 share of the total beer category year-to-date, according to Nielsen. Jose Cuervo is the latest to enter the growing category with the launch of Jose Cuervo Playamar Tequila Hard Seltzer.  Playamar (a compound of the Spanish words … Continue reading "Cuervo Enters Hard Seltzer Category"

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