Craft Spirits Gain Ground On-Premise as Category Struggles
The latest on-premise figures from GuestMetrics are in and wine and spirits continue to do better than beer, but "none of the categories are doing particularly well," says GM's vp of strategy and insights Peter Reidhead. "But relatively speaking, spirits is doing best, wine is one step behind and beer is having a challenging year thus far." To illustrate the point: year-t0-date through November 2 shows beer volumes were down 3.5%, wine volumes were down 0.8% and spirits were down 0.4%.
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