As we reported yesterday, Chivas Regal has joined with MSN.com as the first spirits brand to launch an online channel, following in the footsteps of Anheuser-Busch’s bud.tv. As more marketers are going direct on the web, we have to ask ourselves, is it wise for beverage alcohol? After A-B came out with bud.tv in February, … Continue reading "COULD CHIVAS ONLINE CHANNEL SPELL TROUBLE?"