Consumers Making Lists, Checking Twice

Wine & Spirits Daily attended (and was honored to speak at) the newly named SymphonyIRI (formerly Information Resources Inc) CPG Summit in San Antonio yesterday, where the theme was "I3: Insight, Innovation, and Impact." An overriding leitmotif of the confab was how brand marketers need to get down to the granular level, selling household to household rather than clustering around zip codes.

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