Consumer Retention Provides “Significant Boost” to DTC Wine Channel in 2021
Dear Client: The pandemic hit the accelerator button on e-commerce, particularly bringing in a host of new users to the channel. And first-time buyers "are critical" to the growth of the direct-to-consumer wine shipping channel, according to Sovos ShipCompliant's annual DTC report. Fortunately, a lot of new buyers that were acquired in 2020, stuck … Continue reading "Consumer Retention Provides “Significant Boost” to DTC Wine Channel in 2021"