Casa Cuervo Takes Aim at Upscale Tequila Category

The Beckmanns, the family behind Jose Cuervo, have given a rare on-record interview about their plans to create a Napa-Valley-style tourist destination in Tequila and grow their presence in the high end. Amid the claims that nearby cartels "tend to leave tourists alone," the family revealed a few interesting nuggets about the company.

You are unauthorized to view this page.