Campari’s Ugo Fiorenzo Says Now is the Time to Juice Its Brands

Gruppo Campari has spent much of its last fiscal year selling off its non-essential products and increasing activities to build equity in existing brands in the US - now its biggest and most profitable market. With the company's third quarter earnings next week, we caught up via email with Campari America's managing director Ugo Fiorenzo to talk about priorities for this year and how it's capitalizing on some of the hot US drink trends.

You are unauthorized to view this page.