CA Retailer Heralds Whiskey Price War

David Driscoll, K&L Wine Merchants' head spirits buyer, claims now is the best time to be a whiskey drinker... but not for the reason you might hope. He believes California is "about to see what happens when an entire retail industry goes to war over pricing due to an oversaturated, overstretched, and overexposed whiskey market that's beginning to buckle under all that extra weight," per a recent blog post.

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