Creating and building brands ain't easy. We realize we're speaking to the choir - it's what most of you do on a daily basis. So it's always interesting to hear from people who have found strategies that work. Terry Wheatley, chief marketing officer and founding partner of Canopy Management, started the company in 2008 and already they are on track to do 300,000 cases of wine this year. So how did she do it? By thinking outside of the box.