Dear Client: Buffalo Wild Wings is a beer-dominated chain, but since Arby's Restaurant Group purchased BWW last year for $3 billion, it has been refocusing its brand and part of that includes building up their cocktail program. Beer accounts for just over 70% of the retailer's beverage alcohol sales, with spirits/cocktails at 26% and wine … Continue reading "Buffalo Wild Wings Looks to “Build Credibility” with New Cocktail Program"
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