Brown-Forman Plans More “Moderate” Pricing in Fiscal 2014
Finishing up its fiscal year 2013 in April, Brown-Forman is deeming the year a "stellar" one. The US -- which represents 41% of the company's sales -- was up 8%. Jack Daniel's sales were up 10% in the US for the year, while the Tennessee Honey extension grew 37%. Additionally, the Jack Daniel's ready-to-drink grew 23% after getting some better penetration in c-stores.