Breakthru Chief Greg Baird on What Happens Next
As you'll no doubt recall, Wirtz Beverage and Charmer Sunbelt Group announced in October they would be merging their respective footprints to form a $6 billion distributor called Breakthru Beverage Group. We're nearing the six-month mark from the announcement, so your editor sat down with Breakthru chief Greg Baird to talk about the integration status and what will or won't change for the new company, as you dear reader, are a fly on the wall.
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