BF On Pricing, Honey and SoCo

Yes, Jack Daniel's continues to experience a resurgence on the heels of its Honey launch in the first half, but more on that in a minute. First, how is pricing? The promotional environment in the US "looks better than it did a couple of years ago when we were in the depths of the global recession," said Brown-Forman cfo Don Berg during a conference call with analysts this morning. "We do think we're starting to see a healthier pricing environment," and "we are starting to see that there might be some opportunities for broad based pricing increases," particularly with Jack Daniel's as it continues to post solid results. However, that probably won't happen for another 6 to 12 months into fiscal 2013.

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