Beer’s Loss is Wine and Spirits’ Gain

Beer has commanded the largest share of the alcoholic beverage category for decades. But as consumers demand more variety, wine and spirits have the wind at their back. Interestingly, US beer consumption peaked in 2008, while wine and spirits trends have been consistently growing for more than 20 years, David Decker, president of Consumer Edge Insights, told NABCA attendees last week.

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