Beer Execs Studying Wine & Spirits
Wine and spirits taking share from beer was one of the themes at our sister publication Beer Business Daily's annual Beer Industry Summit this week. Editor Harry Schuhmacher was the first to take the stage. He talked about contentious issues like franchise laws and classic disagreements between brewers, distributors and retailers. But the elephant in the room is that wine and spirits are taking over. A big part of that, said Harry, is marketing.
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