Beer Companies Zeroing in on Tequila RTDs
Dear Client: The fastest growing spirits categories are tequila and prepared cocktails/RTDs, so it's no real surprise that a convergence of those two trends—tequila-based RTDs—is garnering attention from beer companies. The latest? Yesterday Boston Beer Company announced the launch of Loma Vista Tequila Soda. It's rolling out this week in just a handful of … Continue reading "Beer Companies Zeroing in on Tequila RTDs"
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