Beer and Spirits Encroaching on Wine
That was one of the big takeaways we got from Nielsen vp Danny Brager's speech at the Wine Industry Financial Symposium. Not to fear - the wine industry is still strong in the US but its growth rates are not accelerating like beer and spirits at the moment. Wine lost growth momentum in dollar sales and volume in 2012 compared to the prior year. Meanwhile, beer made gains in both, and spirits rose in dollar sales. So that tells us that "competition for the alcohol beverage occasion is increasing," said Danny.
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