BEAM GLOBAL: NEW AD BUDGET TO GET PEOPLE TALKING
In an interesting article written by Ad Age’s Jeremy Mullman, Beam Global says it plans to refocus its $100 million budget on “word-of-mouth†advertising. CMO Rory Finlay says that while advertising isn’t dead, “it's more about fanning the flames [of word-of-mouth] than anything else.â€The company is introducing revamped creative on about 75% of its global … Continue reading "BEAM GLOBAL: NEW AD BUDGET TO GET PEOPLE TALKING"
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