You'll recall last week reports surfaced that Wine.com was up for sale and that it wasn't worth much more than its domain name (see WSD 07-02-2013). The next day Wine.com ceo Rich Bergsund wrote a pretty barbed public response. Most importantly, he said being owned by a private equity fund (Baker Capital) means Wine.com is always for sale, but he claims the online retailer is doing very well (see WSD 07-03-2013).