Bacardi SVP: SGWS Tie-up has “Nothing in Common” with Prior Partnerships

Last year, Bacardi USA upended its long-standing distribution network in order to fully align its $1 billion business with Southern Glazer's Wine & Spirits in 41 states. In 2017, they are still fine tuning the strategy, but Bacardi says it has already begun to see some beneficial results from the switch.

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